Our Process

This approach to change management can lead to greater long-term stability while giving greater purpose to your organization.

Step 1: Discovery

  • Identify the problems we are solving for and determine why they currently exist.
  • Audit work-flow to understand the transactional relationships between actors and stakeholders.
  • Receive briefing of current operations, organizational structure, processes, and best practices.
  • Perform a gap analysis and needs assessment to establish goals and desired outcomes.
  • Evaluate the innovation maturity of your organization to assure internal actors are equipped.
  • Conduct a values alignment assessment to identify the cultural entropy that exists in market.
  • Deploy a meme study to establish baselines and benchmarks of stakeholder needs and perceptions.
  • Conduct market research to understand how best to reach the various stakeholder groups.
  • Review of insights gained from current and past marketing programs and business initiatives.
  • Identify where operational efficiencies can occur to help achieve our goals more effectively.

Step 2: Planning

  • Strategic road mapping of business goals, objectives, desired outcomes, and timing of key milestones.
  • Establish key social capital measures and develop a measurement framework to quantify our activities.
  • Develop persona archetypes of stakeholders to determine learning style and communication needs.
  • Integrate a human-centered design approach to the brand and marketing strategic planning process.
  • Develop a stakeholder engagement strategy to overcome communication frictions and resistances.
  • Design a social propagation strategy to stimulate positive brand perception among stakeholders.
  • Determine data mapping procedures and collection process for impact measurement and analytics.
  • Develop process guidelines to support work-flow integration of collective initiatives.
  • Integrate neurographic segmentation into any qualitative assessment and planning methods.
  • Assure all purchased media adheres to social responsibility guidelines and best practices.

Step 3: Activation

  • Oversee social media and marketing communications to align with propagation strategy.
  • Provide strategic direction on stakeholder engagement tactics and deployment.
  • Build models to assess potential impact of communication attributes and behavioral motivators.
  • Develop social connection scoring and action time lag projections to quantify change and impact.
  • Build impact measurement dashboard to support qualitative, quantitative, and systemic analytics.
  • Provide ongoing reporting, analysis and recommendations based on actionable insights.
  • Coordination between organization and agency partners to assure proper work-flow integration.
  • Monitor the brand social system perception and behavior to stay on track towards impact goals.
  • Perform regular system diagnostic analysis to best allocate resources and tactical deployments.
  • Provide ongoing strategic direction, consultation, and organizational support.