Training

After the "bubble burst" of 2001, many companies went out of business or suffered significant lay offs, in order to manage the drastic shift in declining revenue.  As a result, much of the experienced interactive professionals chose to abandon our industry to pursue alternative career paths.  For several years, our industry struggled to rebuild.  While we managed to succeed and eventually thrive, more trouble followed.

Since 2005, many companies shifted budgets away from traditional marketing vehicles, and once again, turned to digital channels as a means to reach their target consumers.  Unfortunately, a lack of experienced interactive professionals has made it very difficult for both advertising agencies and publishers to provide the sophisticated strategies and marketing solutions to meet their clients' demands, leaving our industry in a state of panic.

Many companies are beginning to fight over talent and offering twenty to forty percent more in salary than these individuals are worth.  Additionally, inefficient processes, advanced technology solutions, and limited resources have made digital marketing programs extremely labor-intensive.  In turn, retainers and ad rates are increasing, making it very difficult for marketers to turn to the digital marketplace as a cost-effective solution.

Burnham Marketing can work with your team to refine internal processes and train both new and existing employees to meet current client demands.  Custom training programs will be established based on your individual needs.

To start educating your team today, download our "Dynamics of Digital Marketing" full day training program.