Revenue Modeling

Many web publishers fail to meet the needs of advertisers.  At the same time, publishers are struggling to develop advertising solutions that are both compelling, but also provide scale and profitability for their company.  With new sites and innovative ad opportunities popping up every day, it is making it much more challenging to compete for ad budgets. 

Burnham Marketing will work with your company to create attractive media offerings to stay competitive in a rapidly evolving digital media marketplace.

• Competitive analysis
• Advertising solutions
• Rate card analysis
• User navigation optimization
• Conforming to industry standard regulations and guidelines
• Quantifying acquisition marketing with unique visitor monetization

In addition to building an advertising revenue model that is both effective for your clients and profitable for your company, Burnham Marketing can offer additional consultative services to assure your sales efforts are maximized.