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Dynamics
The complexities of digital media can be very overwhelming for those new to the industry. Consumers’ desire to obtain content when and how they choose has led to a fragmented media marketplace. Understanding how consumers want to be communicated to within the content environments of each digital channel is necessary for increasing positive brand perception and shifting consumer value. Our goal is to provide you with a comprehensive education on the dynamics of digital marketing as it relates to digital communication channel tactics, quantifiable measurement and analytics, and the planning process in order to drive effective digital strategies and deliver actionable insight. Leverage the extensive experience of Jason Burnham, CEO of Burnham Marketing, in this full day professional development training program. "Jason’s full-day training session on Interactive for our top executives was invaluable. Jason distilled unmatched insight, practical knowledge and energy into one very powerful day. Our executives left the session educated, energized, and excited about applying what they learned. Who could ask for more?" - Tom Cunniff, VP Director of Interactive Communication, Combe Incorporated "Get your Same Day Digital Marketing MBA with Burnham! We advise that you bring 2 pens and 50 sheets of paper! Burnham was thorough and thoughtful and has a great breadth of understanding in the space and an ease and confidence of delivery. That is a lot of information to organize and present but Burnham got it down to bite sized digestible chunks. Burnham also seems to love teaching the subject matter which certainly helps in the engagement factor on a 7 hour day! The insights about what is considered important vs. not for the stakeholders on the buy and sell side were invaluable. Plus I learned more industry terminology and abbreviations than a Berlitz class." - Pamela Pickens, Chief Intelligence Officer, UrbanAdserve "I am a publisher of a fitness website and fairly new to the digital marketing landscape and Burnham’s Introduction to Dynamics of Digital Marketing training course was awesome. It was packed with helpful information and well organized. Burnham is clearly an expert in the space." - Sheryl Azaroff, President, Physical Fitnet |
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