Customized

We understand that each company is unique and many times require alternative services that do not conform to traditional digital marketing guidelines.  Consultative services are custom, based your individual needs.  Because of Burnham's extensive digital marketing background, we can provide consultation for companies on various sides of the business:

• Marketers
• Advertising Agencies 
• Web Publishers

If your company does not fall into any one of these categories, please contact us to discuss in further detail your specific requirements.  We welcome the opportunity to explore new and innovative solutions to your digital marketing demands.

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MARKETERS

We understand that each company is unique and many times require alternative services that do not conform to traditional digital marketing guidelines.  Consultative services are custom, based your individual needs.  Because of Burnham's extensive digital marketing background, we can provide consultation for companies on various sides of the business:

Marketers

• Learn how to effectively incorporate interactive into your overall marketing programs 
• Comprehensive training can be provided to your marketing team to understand the dynamics of the digital marketplace  
• Stay abreast of emerging technologies and know when it is appropriate to include them in your marketing initiatives 
• Establish integrated relationships with key publisher partners 
• Analysis of back end reporting 
• Analysis of your competitors' digital marketing programs 
• Assistance with your interactive agency review process to assure you choose the most appropriate agency partner to satisfy your needs 
• If interactive media is managed internally, we can provide additional services (see Advertising Agencies) 

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ADVERTISING AGENCIES

We understand that each company is unique and many times require alternative services that do not conform to traditional digital marketing guidelines.  Consultative services are custom, based your individual needs.  Because of Burnham's extensive digital marketing background, we can provide consultation for companies on various sides of the business:

Advertising Agencies

• Process auditing 
• Training and development of new and existing staff 
• Assistance with new business and client presentations 
• Evaluation of new partner relationships (creative, grassroots, search, relationship marketing, etc.) 
• Strategic communication planning
• Freelance media planning and project management 

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WEB PUBLISHERS

We understand that each company is unique and many times require alternative services that do not conform to traditional digital marketing guidelines.  Consultative services are custom, based your individual needs.  Because of Burnham's extensive digital marketing background, we can provide consultation for companies on various sides of the business:

Web Publishers

• Understand the agency process to better satisfy client demands 
• Develop new revenue models to further monetize inventory and offset marketing expenditures 
• Perform a rate card analysis to identify where you stand against your competition 
• Compile marketing materials and information that is pertinent to media buyers
• Educate new and existing staff on the digital marketing landscape and how to best develop cohesive strategies